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Xi'an Zhihui Enterprise Group is a diversified group company with Xi'an Zhihui Real Estate Development Co., Ltd. as its core. It was established in 1996 and owns Xi'an Zhihui Real Estate Development Co., Ltd., Shaanxi Shengshi Meiju Commercial Operation Management Co., Ltd. and Xi'an Shenglong Commercial. Management Co., Ltd., Hongxing Meikailong Commercial Operation Management Company and other subsidiaries are a commercial real estate development, large-scale commercial integrated property management industry, and integrate real estate, construction, commercial shopping plaza management, market development and property management. Diversified private enterprise group. The number of employees is nearly 1,000, its own assets are nearly 8 billion yuan, and its own large-scale commercial property is nearly 500,000 square meters. It has two “Red Star Macalline Global Home Shopping Plaza”, a shopping center – Shenglong Plaza and Suzaku International Furniture City. In a street, in the past three years, the group has submitted an annual tax of more than 70 million yuan, and was rated as a class A taxpayer.

Zhi-hui President: Fan Baoqiang


Fan Baoqiang, who was born in February 1968, Senior Economist, MBA. The current chairman and general manager of Zhi Hui Xian Real Estate Development Co., Ltd. Xi'an Humane Society executive director.

Fan Baoqiang adhering to the "integrity of management, from the community to give back to society and" life creed, lead Zhihui stand on the forefront of large-scale commercial real estate development and management of Xi'an, with a strong scientific planning concept, bold innovation, to create a characteristic commercial distinctive landmarks. Under his scientific management, rapid development of enterprises in the benign operation. In 2007, Mr. Fan Baoqiang was awarded the Shaanxi property fifteen years Outstanding Contribution Award figures; in 2008 won the Beilin "industry leader" honor.



Zhihui  Enterprise Group is committed to the diversified development led by commercial real estate development, construction and operation management. It has successfully built 12 scale markets including Wanguochengcheng, Taibai Building Materials World and Zhuque International Furniture City, and Shenglong Plaza (Chengnan). Shenglong Plaza (Chengbei) has also opened. The Chengdong and Chengxi projects under planning and construction will become a commercial complex integrating home, supermarket, catering, entertainment and leisure. The portal image of Xi'an Business District, which has been completed so far, leads the new life of the ancient city, solves the employment problem of more than 10,000 people, pays high profits and taxes, and Huihui will shine with infinite brilliance, which will drive the development of the city's four-party economy and create a better life for the people of the city. The happy life, for the cause of the Chinese nation's revival, to achieve the flying and heavy "Chinese dream", perseverance and unswerving!



1996 Big Wild Goose Pagoda National Market

The Big Wild Goose Pagoda National Market is located on the west side of the Big Wild Goose Pagoda North Square, covering an area of 30 acres and a building area of 80,000 square meters. The former 10,000-country market led the market trend of high-end furniture at that time, occupying half of Xi'an's high-end furniture.


1997 Big Wild Goose Pagoda Decorative Materials Market

The Big Wild Goose Pagoda Decorative Materials Market is located at the intersection of Yanta Road and Xiying Road. It is a relatively mature building materials business circle in the early Yanta District. It has a complete range of products, mainly engaged in various building materials, lighting supplies, decorative items, etc. After the market opened, With the unanimous approval of the vast number of consumers, it quickly became the distribution center of furniture and building materials in the south of Xi'an.



1999 Xi'an Zhuque International Furniture City

Xi'an Zhuque International Furniture City is a key construction project of the two levels of people's governments in Xi'an and Beilin District. The construction of Xi'an Zhuque International Furniture City not only created a new model of urban construction, but also promoted the development of the local economy. It also played a positive role in changing the city environment, alleviating the friendship road and the urban traffic in the South Second Ring Road.


Shenglong Square (City South)



At the end of 2007,  Zhihui  Group resolutely changed its previous business model such as Wan Guo and Suzaku, and reached a strategic cooperation agreement with Red Star Macalline Group. Chairman Fan Baoqiang re-established a team, set a strategy, and brought a team to create a myth of the furniture industry. The Shenglong Plaza Red Star Meikailong Shenglong Taibai Store is a strong landing in the ancient city of Xi'an. The Shenglong Taibai Store, which is a collection of building materials, furniture and lighting, has attracted much attention from the industry. The project is “taste furniture, quality consumption”. For the market positioning, it has created a new era of Xi'an building materials and home furnishing industry.



Shenglong Square (City North)



In April 2012,Shenglong Square (City North) , located on the Yingbin Road in Weiyang, the north-south axis of Xi'an, was grandly opened. The project covers a total area of 240 mu, with a total construction area of about 1 million square meters, including commercial building area of 400,000 square meters. The apartment and residential area is about 600,000 square meters. The total investment of the project is 5 billion yuan. The first comprehensive development of the city of Shenglong Square is based on the “urban complex” favored by the international metropolis. The commercial body covers home building materials and fashion department stores. Large supermarkets, electrical stores and other formats, Shenglong Plaza, aims to build a commercial leader in Xi'an Beicheng, and advocate the concept of urban development in an international metropolis.

Shenglong Plaza assembles the aircraft-class home center - Hongxing Meikailong Shenglong Longshou Store, Hyundai Department Store - Minsheng Department Store, domestic famous supermarket chain - China Resources Vanguard, five-star cinema line - Oscar Studios, new concept Taiwan Well-known KTV - Taipei pure K and other major formats and more than 100 well-known international fashion apparel brand.


Shenglong Square (City East)



In response to the Xi'an Municipal Government's “Relocation and Reconstruction Measures for Industrial Enterprises in the Second and Third Lines”, under the leadership of the Xincheng District Committee and District Government, Xi'an Zhihui Group and Xincheng District Basic Investment Company actively participated in the comprehensive renovation project of Xi'an Putian Communication Equipment Factory. The project is located at the intersection of East Second Ring Road and Xianning Road. It covers an area of 150 mu with a total investment of 7.5 billion yuan and a commercial MALL group with a total construction area of 800,000 square meters. This commercial MALL group will be planned to be equipped with a private helipad. Five-star hotel, modern high-end letter office, Yipin residential, style apartment, SOHO business, home life, boutique department store, international cinema, leisure and entertainment, theme pedestrian street, large catering, super large parking lot as one of the super large urban complex – Third City of Shenglong Plaza. The project will build the country's largest urban complex parking lot, which can accommodate 10,000 vehicles, and seamlessly connect with Metro Line 3 and Line 6. Through the sunken plaza, the subway stream and the people on the ground will be pooled and maximized. For consumers.

The ideal life map created by the third city of Shenglong Plaza will not only solve the employment problem of more than 20,000 people, but also pay the annual profit and tax of 70 million yuan. After the abbreviation, it will create a new wealth center in Dongcheng and drive the development of the entire Xi'an Dongcheng. .


Zhihui Real Estate Development Co., Ltd., a real estate company under the Xi'an Zhihui Enterprise Group, is mainly engaged in the development of commercial real estate. It was established in 1996 with a registered capital of 110 million yuan and has secondary real estate development qualification. It has successively developed two commercial projects, Shengshi Taibai Project and Shenglong Plaza, with a total development area of 520,000 square meters. The residential projects developed at the same time totaled about 720,000 square meters and the number of households was 7,093.

Over the years,  Zhihui  Real Estate Development Co., Ltd. has played an active role in accelerating Xi'an regional economic development and prospering the Xi'an commercial market. It has been rated as “Advanced Unit of Provincial Market Management” by Shaanxi Province for five times; it has been awarded the honorary title of “Integrity Unit” for many times, and the projects developed by Xi'an City and Beilin District People's Government have been listed as key construction projects in Xi'an. With the development of the company, Zhihui Real Estate Development Co., Ltd. has gradually cultivated a team of highly qualified employees and a group of professional and technical personnel who dare to work hard, be good at management and be dedicated.




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